Your content should be tailored to the different candidate audiences and their needs. Active job seekers can benefit from classic recruitment communication, while other groups might need something more high-value in order get interested.

Cold Audience**: Create Awareness**

First stage – COLD – is the largest qualified audience. These people don’t have an interest in your company and don’t want to apply for a job. Earning their attention is the most difficult; it can only be done with the help of high-quality content.

There are many companies producing technical content in the IT field – for example: STRV, Toptal, Kiwi.com, Airbnb or Uber.

Examples from our content repository:

🛠 Technical topics

• 105 React Development Tools and Resources
• Under the hood of our tech stack

💸 Sales

• Automating the B2B Sales process

🧠 Engineering culture

• Paired sourcing? Why is it important.
• How to work with engineers from product manager perspective.
• Engineering Life, Workflow & Team.

🧳 Projects & Products

• How we built the backend for a banking app
• How to build products with purpose

Warm Audience**: Build Interest**

Candidates who find value in your content and start showing interest in your company move to the WARM stage. These people consume company content regularly and want to know more about what’s going on: interesting projects, company culture, how we work, daily life, behind the scenes.

Examples from our content repository

👫 Team Introduction

• All About XY’s Data Team
• An Introduction to our Design Team

🧩 Career tips

• What’s the Difference Between QA Tester and QA Analysts
• How to Start with Test Automation
• We Don’t Just Fill Positions, We Hire Potential

🏆 Leadership & Management

• Defining a Role of a Tech Lead
• How We Approach Feedback Session
• From Junior Developer to Team Leader

♥️  Culture

• A photo series inside STRV’s Prague office
• Relocation stories

Ready-To-Be-Hired audience: Conversion